Google Ads for Therapy & Counselling Practices

Fill the calendar.
Protect the account.

Done-for-you Google Ads, built specifically to navigate the health-advertising restrictions most agencies won't touch — run by a psychology graduate who specializes in exactly this niche.

A week, one appointment slot at a time
Click-Through Rate
4.3%
Avg. Cost Per Click
€0.62
Clicks Generated
3,780
Total Ad Spend
€2,340

Results from a live therapy-practice campaign, run continuously for close to three years — well below typical benchmarks for health advertising.

Mental health advertising plays by different rules.

Certification requirements. Tight limits on health claims. Aggressive policy review. One misstep can pause an account overnight — right when it matters most.

Why most agencies avoid it

Generalist agencies either don't know these restrictions exist, or get burned by them once and quietly move on to easier categories. Either way, therapy and counselling practices are left with agencies that don't understand the space — or no agency at all.

Getting flagged isn't a technicality. It's a paused account, a dead phone line, and a week of lost enquiries while it gets sorted.

What you get instead

  • Deep familiarity with Google's health & sensitive-category ad policies
  • Campaign structures and keyword strategy built on real performance data, not guesswork
  • Clear, jargon-free reporting — you'll always know what's working and why
  • Direct access to me personally, not a rotating account manager
— Long-term client, in practice for close to three years

Two ways to get started.

Both include full campaign setup, ongoing monitoring, keyword tuning, and compliance defense — the difference is scope.

Single Campaign

One campaign, fully built, approved, and launched — right for a solo or small practice getting started with ads for the first time.

Multi-Campaign

Lower fee per campaign, higher total value — built for multi-therapist clinics and group practices running several service lines.